Ms Sturgeon’s five-day trip also aims to build tourism and academic links.
She described her first meeting with Chinese Vice Premier Hu Chunhua in Beijing as “very constructive”
The first minister said they had discussed “the longstanding friendship between Scotland and China, and how we can continue to develop this”.
She added: “Today I was particularly interested to explore some of the main themes of my visit – trade and investment, education and culture. I made clear our commitment to continue to co-operate closely in these areas.
“There are clearly enormous opportunities for Scottish firms to do business in China. Sectors including energy, research and innovation and life-sciences all offer significant potential for growth, and I will be working to strengthen relationships in these areas throughout this week.
“Our China Strategy is underpinned by promoting equality and a respect for human rights, social values and the rule of law. This is a key part of our relationship. We discussed those subjects today, and also inclusive economic growth, women’s rights and children’s rights – the last of which I look forward to exploring more in my UNICEF speech tomorrow.”
She said that, during her trip, she would raise the issue of human rights in China, having been briefed by Amnesty International.
Amnesty urged the Scottish government to do full background checks on any Chinese firms it signed deals with.
It said this was necessary to ensure the companies – many of which are state-owned – were not involved in human rights abuses in China, which it said were among the worst in the world.
As part of the visit, Ms Sturgeon announced a £750,000 investment to give Scottish students the chance to live and study in China. The cash will go to the Confucius Institute for Scotland’s Schools (CISS) Scholarship Programme.
The institute has faced criticism in the past for its links to the Chinese education programme, which is being monitored by the FBI after concerns over censorship and academic freedom.
The first minister last visited China in 2015. Speaking to BBC Scotland ahead of the latest trip, she said there had been “stunning successes” in Scottish-Chinese relations in the intervening years, which she was aiming to build on.
She said: “In the last year alone, Scottish exports to China have increased by 40%, which is driven largely by food and drink and whisky in particular but reflects and underlying strength in our exports to China.
“One of the things I’ll be seeking to do when I’m there is looking for opportunities for our companies to export more of their goods and services.
“We’re also seeing more students from China coming to study in Scotland, over 9,000 now will study in Scotland. And the other area where there has been quite remarkable growth is in Chinese tourism – I think over the last decade the spend by Chinese tourists in Scotland has increased by something like 400%. It’s really remarkable.”
A political row broke out in 2016 over an investment deal Ms Sturgeon signed with state-backed Chinese companies. It was initially said to be worth up to £10bn, but ultimately collapsed – with the government blaming a “climate of hostility” from opposition parties.
The first minister signed a memorandum of understanding with SinoFortone and China Railway No. 3 Engineering Group at Bute House, but the pact came under intense scrutiny after concerns were raised over claims of corruption and human rights abuses.
Ms Sturgeon said the affair had not damaged Scotland’s reputation in China “in the slightest”, saying much of the row was “exaggerated” and “not really rooted in reality”.
She added: “We listened to the concerns that were raised in parliament and have agreed to reflect on that and to make changes, and to make sure that – as we would always want to do – due diligence around things like human rights is embedded in our approach to these things.”
The Scottish government has confirmed that the first minister will not be signing any memorandums on the current trip.
Naomi McAuliffe of Amnesty International Scotland said the human rights organisation was concerned about the ongoing use of the death penalty in China – where more prisoners are thought to be executed than in every other country combined.
She also highlighted a crackdown on freedom of expression and the imprisonment of lawyers working on human rights cases.
Ms McAuliffe said: “The Scottish government needs to have a real pause for serious consideration on any deals that they are doing with China-based companies.
“Companies based in China are not just companies on their own, they’re often state-owned as well.
“So you’re dealing with the Chinese state and a lot of the human rights abuses that come along with that.
“(It is important to have) proper background checks to make sure that the Scottish government is not implicated or involved in any human rights abuses that are taking place.”
Lib Dem leader Willie Rennie was a vocal opponent of the memorandum of understanding, and raised the matter with Ms Sturgeon again prior to the parliamentary recess at Holyrood.
He asked if she would “do the right thing” and speak up for human rights while in China, leading Ms Sturgeon to retort that she would “bow to nobody in my determination to play my part in promoting human rights internationally”.